Branding is the disciplined process used to build awareness and extend customer loyalty. A poorly presented brand image may be the missing link why a potential customer will choose the ‘better looking’ brand. The perception is, that if it looks good, it must be good.
The same visual identity viewed over and over again builds trust. Trust with your market segment leads to successful conversions and repeat sales. It’s like putting a face to a name – a memorable brand and logo help people remember their experiences with companies. And when people become comfortable with a brand, they will unknowingly promote that brand in ‘face to face’ communication.
Brand strategy and positioning
Creation of an effective brand starts with the development of a brand strategy that aims to achieve your business and marketing goals via communication of your key message. Whether the aim is to reposition and rebrand an existing business, or create an entirely new brand to target an emerging market, it all starts with the strategy. Our strategy packages includes analysis of your target market, development of key messaging, brand values, personality and tone of voice.
Logo & brand identity design
Our process of designing effective logos and brands incorporates a lot of market research, brainstorming and sketching concepts, a little science and maths, and of course the secret ingredient, the creative ideas that come when you put all these things together.
Every logo design and branding project we undertake moves through the same research > concepts > client presentation > refinement process that has worked effectively for years.
Style guides, stationery and new brand rollouts
Once the brand logo, visual elements and strategy has been finalised, its time to apply this treatment to all required marketing collateral and company stationery in a consistent fashion. Style guides are key in this process and therefore a part of all brand packages we offer. Our many years of experience across different marketing mediums allow for application of the new brand with quality and consistency.
Whether you are starting a new business or changing the image of your current business, our brand design process has been proven time and again to provide inspiring results on brand projects for a diverse range of industries.
