Can I setup Adwords myself?
Yes, you sure can, Adwords is available to anyone to setup and configure.
Why should I use an agency to setup and manage my Adwords?
As the saying goes, this is not our first rodeo. We have a decent amount of experience in the setup, management and optimisation of Adwords campaigns and can bring to the table a proven process to deliver results along with a knowledge of the ins and outs of the Adwords platform.
What is a recommended Adwords budget?
Adwords will allow you to set any daily budget that you like, either with a start and end date, or running indefinitely. The required budget will depend on your targeted keywords and also advertiser competition, which differ greatly from one industry to the next. We would suggest no less than $500+GST per month.
Will my ads show at all times? (Or I can't see my ads anywhere?)
Ads can certainly show at all times, however, you do need to have a large daily budget available. In order to stay within your set budget, the Adwords system will show your ads evenly throughout the day as default, which is why ads may seem to only show at particular times and change positions.
Will my ad show at the number 1 position?
Similarly to the previous question, your budget is a factor in this, along with how relevant your ad is to the search keyword and a couple of other factors.
What is the difference between Adwords and SEO or organic listings?
Adwords and organic listings appear side by side on the same results page, with the first 3 or 4 results shown as ads along with possibly a couple more at the bottom. The major difference is that Adwords results or ads, will only appear while you continue to spend money, but the benefit is they can be turned on or off as you wish. On the other hand, SEO or the organic listings must be earned through a long term investment of time and money to build your websites popularity and content.
How is Adwords billed?
After the initial setup costs of your campaigns, we charge you a single invoice each month which includes the agreed upon budget and management fees. Additional campaigns and budget changes can be quoted on and implemented as required.
